Editorial Design • Product Marketing • Technical Storytelling

Developed a multi-page tear sheet concept for Amuneal, a custom architectural millwork and fabrication company known for luxury retail, residential, and commercial environments. The project focused on translating highly technical product information into a refined, client-facing marketing piece that balanced architectural sophistication with accessibility.

The concept highlighted two of Amuneal’s custom wine storage systems through a combination of editorial layout, technical illustrations, material storytelling, and product specifications. Drawing from showroom photography, engineering drawings, and product data, I created a narrative structure that emphasized craftsmanship, materiality, and design integration while maintaining clarity for prospective clients and design professionals.

The challenge was not simply presenting product features, but communicating the value of custom fabrication through thoughtful visual hierarchy, restrained typography, and a presentation style that felt both architectural and approachable. Technical details were incorporated as visual storytelling elements rather than isolated specifications, helping bridge the gap between engineering precision and luxury brand communication.

Tools
Adobe InDesign • Adobe Illustrator • Adobe Photoshop

While the primary deliverable was a print-focused tear sheet, the underlying structure was intentionally developed with digital applications in mind. The same hierarchy and storytelling framework could easily translate into a dedicated product landing page, showroom feature, or broader e-commerce experience.

For a web experience, I envisioned a modular approach that would allow customers, architects, and designers to move seamlessly between inspiration and specification—exploring finished installations, material selections, engineering details, and product configurations within a single narrative. This approach supports both brand storytelling and product discovery, creating a richer customer journey that reflects the complexity and craftsmanship behind Amuneal's work.