Gratz Industries Furniture Business Cards
The project presented an intriguing challenge, as it required striking a delicate balance between exuding luxury and preserving a sense of simplicity. My primary focus was on capturing the essence of the brand through a clean and powerful representation that sets it apart from their Pilates image, while subtly maintaining brand continuity.
Luxury is synonymous with comfort, and the TG-10 Luxury Chair takes this notion to heart. Engineered for an ergonomic embrace, the chair's contours are meticulously sculpted to cradle the human body with unrivaled precision. Sink into the plush cushions and experience a sensation of ultimate relaxation, as the 'T' frame ensures optimal lumbar support, allowing you to unwind in sheer luxury.
Note: The majority of the images showcased here were skillfully captured by Michael Whitson. In line with branding objectives, I undertook the role of editing these photographs for newsletter, website, and graphics purposes.
Gratz Industries Furniture Postcards
Gratz Industries boasts a rich history, having operated since 1929 and collaborating with distinguished industrial designers like Raymond Loewy and Donald Deskey. While their Pilates line experienced a surge in popularity since the early 2000s, their furniture line took a temporary back seat. However, in 2019, they rekindled their luxury furniture collection, offering iconic chairs and customized products for their discerning patrons. Gratz Industries sent out postcards in 2020 about their history to new clients.
